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Consumers are not the only ones who will benefi t from the streaming media revolu
tion, the report states, as e tailers will fi nd that streaming media allows them to target
The popularity of rich media
ads more effectively than previous methods In addition, streaming media will benefi t
grew steadily last year to the
from an increase in business to business (B2B) broadcasting of events such as earnings
reports, meetings and conventions, seminars, product and service announcements, and
point that a majority of Internet
users are viewing some type of
streaming media at least once a
Everybody's streaming now
Spending on streaming media technology and services is expected to grow from $9.7
month. In January 2000, about
billion in 1999 to $15.2 billion in 2002.
So who's doing all this streaming?
34 million Internet users viewed
Television and radio stations
web video Over the course
Educators and trainers
of the year, that number grew
Facilities managers and security providers
steadily to November's high
Music labels and musicians
Architects, engineers, construction managers
of nearly 49 million (spurred
Corporations (intranet and extranet)
in part by the American
Come along, we'll show you how!
presidential election, which
There's a lot to know about streaming, and new technology is emerging every day. This
drove Internet traffi c to an
Primer won't make you an expert. But we hope it will encourage you to get started.
all time high).
If you are a business professional, you may want to use streaming media to
achieve a wide variety of objectives, from facilitating internal and external
Streaming Media Market Report 2001
corporate communications to implementing more cost effective training
to bolstering your e business effectiveness.
If you are a video professional, your customers are probably already asking you
to create original content and to repurpose existing content for streaming applica
tions. It is quickly becoming apparent that you need to add streaming media to
your capabilities. And, when you use streaming to deliver original media to Web
audiences, you maintain control of your content with copyright protection.
If you are a Web designer or developer, your clients will be looking to you to
integrate streaming media into their Web sites to make them more compelling. Yep!
It's one more capability you need to add to your continually expanding repertoire
sooner is better than later.
Streaming media is scary But streaming media is easy These days, it
is simple to create and to implement in your Web site. The only challenge
is in understanding the range of choices and directions the streaming media
Streaming Media World
namic Medianamic Mediayy
obe Dobe D
12 Report: Net Set for Streaming Media, by Lori Enos, E Commerce Times, October 2000, http://www.ecommercetimes.com/perl/story/4492.html
13 Streaming Media: The Next Wave for Digital Content Distribution, by C. Eugene Munster and Robert S. Drobinski, U.S. Bancorp Piper Jaffray
14 Streaming Media Market Report 2001 by Dale Sorenson, Macintouch Special Reports, April 2001, http://macintouch.com/stream2001.html#2000use
15 What is Streaming Media by Tim Kennedy, Streaming Media World, June 1999, http://www.streamingmediaworld.com/gen/tutor/whatis/