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 Consumers are not the only ones who will benefi t from the streaming media revolu 
tion,  the report states,  as e tailers will fi nd that streaming media allows them to target 
 The popularity of rich media 
ads more effectively than previous methods  In addition, streaming media will benefi t 
grew steadily last year to the 
from an increase in business to business (B2B) broadcasting of events such as earnings 
reports, meetings and conventions, seminars, product and service announcements, and 
point that a majority of Internet 
distance learning. 
12
users are viewing some type of 
streaming media at least once a 
Everybody's streaming now 
Spending on streaming media technology and services is expected to grow from $9.7 
month. In January 2000, about 
billion in 1999 to $15.2 billion in 2002.
13
 So who's doing all this streaming?
34 million Internet users viewed 
   Television and radio stations
   E tailers
web video  Over the course 
   Movie studios
   Educators and trainers
of the year, that number grew 
   News organizations
   Facilities managers and security providers
steadily to November's high 
   Music labels and musicians
   Architects, engineers, construction managers
of nearly 49 million (spurred 
   Corporations (intranet and extranet)
   Individuals
in part by the American 
 Come along, we'll show you how!
presidential election, which 
There's a lot to know about streaming, and new technology is emerging every day. This 
drove Internet traffi c to an 
Primer won't make you an expert. But we hope it will encourage you to get started.
all time high). 
   If you are a business professional, you may want to use streaming media to 
 Dale Sorenson
achieve a wide variety of objectives, from facilitating internal and external 
Streaming Media Market Report 2001
14
corporate communications to implementing more cost effective training 
to bolstering your e business effectiveness.
   If you are a video professional, your customers are probably already asking you 
to create original content and to repurpose existing content for streaming applica 
tions. It is quickly becoming apparent that you need to add streaming media to 
your capabilities. And, when you use streaming to deliver original media to Web 
audiences, you maintain control of your content with copyright protection.
   If you are a Web designer or developer, your clients will be looking to you to 
integrate streaming media into their Web sites to make them more compelling. Yep! 
It's one more capability you need to add to your continually expanding repertoire 
sooner is better than later.
 Streaming media is scary  But streaming media is easy  These days, it 
is simple to create and to implement in your Web site. The only challenge 
is in understanding the range of choices and directions the streaming media 
industry offers. 
 Tim Kennedy
Streaming Media World
15
namic Medianamic Mediayy
obe Dobe D
dd
AA
12   Report:  Net Set for Streaming Media,  by Lori Enos, E Commerce Times, October 2000, http://www.ecommercetimes.com/perl/story/4492.html
9
9
13   Streaming Media: The Next Wave for Digital Content Distribution,  by C. Eugene Munster and Robert S. Drobinski, U.S. Bancorp Piper Jaffray
14   Streaming Media Market Report 2001  by Dale Sorenson, Macintouch Special Reports, April 2001, http://macintouch.com/stream2001.html#2000use
15   What is Streaming Media  by Tim Kennedy, Streaming Media World, June 1999, http://www.streamingmediaworld.com/gen/tutor/whatis/
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