A   S t r e a m i n g   M e d i a   P r i m e r :    
I N T R O D U C T I O N   &   C O N T E N T S
Introduction
  studies have shown that 
visitors to sites with streaming 
Streaming media adds engaging motion and sound to the Web experience, increasing 
site stickiness, interactivity, and retention. Streaming allows timely, dynamic content to 
media remain up to twice as 
be seen by a larger, even global audience, helping to cost effectively disseminate informa 
long as they do at sites without 
tion, to address new markets, and to bring your corporate culture closer to far reaching 
media content 
constituencies. Streaming in its truest form, can help to protect video content from being 
 pirated  and misused.
  interest by enterprises is 
Streaming media is no longer merely a promise. Streaming is here today. 
changing rapidly as they begin 
This Primer won't tell you everything about this rapidly emerging technology, but it 
to realize that utilizing streaming 
will give you an overview of the opportunities and the pitfalls, the costs, and the basics. 
media can increase the reach, 
You'll fi nd out what makes streaming different, and how you can use compelling stream 
impact, timeliness, and cost 
ing media content to make your Web sites more dynamic. At the very least, you'll learn 
effectiveness of key communica 
enough to be an informed member of a work group planning and executing streaming 
tions with employees, customers, 
implementations. But, even if you are a complete beginner, you'll fi nd out how easy 
it can be to edit, encode, and integrate streaming video into your own Web site. And, 
partners, and suppliers. 
if you are already creating video productions, this Primer will introduce you to the 
 The Aberdeen Group
1
state of the art streaming media technologies you can use to extend your content to 
the Web, and to confi dently share your productions online. 
Contents
WHAT IS STREAMING MEDIA?                                3
PRE PRODUCTION  . . . . . . . . . . . . . . . . . . . . . .21
JUST WHAT DOES IT MEAN TO STREAM?  . . 3
PRODUCTION  . . . . . . . . . . . . . . . . . . . . . . . . . .22
WHY DO I WANT TO STREAM?  . . . . . . . . . . . . 4
POST PRODUCTION  . . . . . . . . . . . . . . . . . . . .25
WHAT MAKES STREAMING 
OUTPUTTING STREAMING MEDIA  . . . . . . .30
MEDIA DIFFERENT?  . . . . . . . . . . . . . . . . . . . . . . 5
HOW DO I PUT MY STREAMING
WHO'S STREAMING IN THE 
MEDIA ON THE WEB?                                              34
REAL WORLD?  . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
PUBLISHING STREAMING MEDIA  . . . . . . . .34
HOW DOES STREAMING WORK?                        10
INTEGRATING STREAMING MEDIA  . . . . . . .37
WHERE DO STREAMS COME FROM?  . . . . .10
HOW CAN ADOBE HELP ME 
WHAT ALL DO I NEED TO MAKE MY
CREATE STREAMING MEDIA?                               39
PRODUCTIONS STREAM? . . . . . . . . . . . . . . . .12
HOW TO PURCHASE 
HOW DOES IT GET THERE FROM HERE?  . .15
ADOBE SOFTWARE PRODUCTS  . . . . . . . . . .40
HOW DO I MAKE (GOOD) 
FOR MORE INFORMATION                                    41
STREAMING MEDIA?                                                19
WHAT AFFECTS STREAMING 
GLOSSARY                                                                    42
MEDIA QUALITY?  . . . . . . . . . . . . . . . . . . . . . . .19
namic Media
THE STREAMING MEDIA WORKFLOW  . . . .20
y
obe D
d
A
2
1  http://www.microsoft.com/windows/windowsmedia/en/archive/casestudies/hewlett/default.asp,  Using Streaming Media for Competitive Advantage,  Aberdeen Group, Inc., December 2000
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