important driver for banks which have left the e commerce trial phase at the beginning of e 
commerce diffusion. Banks in Denmark, the US and even Germany assess the benefits of e 
commerce in the field of automation and increasing efficiency by using economy of scale effects 
as an important driver of e commerce investments. E commerce as an enabler to expand 
markets, to enter new business areas or to improve the coordination with suppliers and customers 
are also seen as important drivers, especially by Danish and American banks. In these areas, 
German and French banks rank these factors also as very important in comparison to other 
factors, but still below the leading nations. 
The governmental contribution to the diffusion of e commerce does not seem to be important in 
all the surveyed countries. With the exception of France, where online business with the 
government seems to require e commerce standards, banks do not assess the impact of the 
government as a driving factor.  
FIGURE 26  E banking Related Drivers in the Banking Sector 
4
3.5
3
2.5
2
1.5
1
Customers 
Major
Supplier 
To reduce 
To expand  To enter new  To improve 
Required  Government 
Average
demand it
competitors  required it
costs
market
business
coordinating
for 
provided 
were online
 with 
government  incentives
customers  procurement
and 
suppliers
Denmark
France
Germany
USA
Source: CRITO Global E Commerce Survey, 2002; results are weighted by total number of establishments in banking/finance 
sector by size of firm. 
Aside from the e commerce drivers, the questionnaire also investigates the most important 
barriers to doing business online (Figure 27). Analogous to Figure 26, a five point scale was 
used, where 1 corresponds to  not an obstacle  and 5 to  a very significant obstacle.   
Interestingly, banks in the US rated the obstacles highest on average. While the need for 
customer face to face interaction is not an important obstacle in Germany or France, American 
and Danish banks rate this obstacle as an important barrier. American banks, followed by French 
and German ones, regard security reasons as an important obstacle. While the obstacles in the 
field of customer support and a lack of e commerce skilled staff are more or less equal in these 
60






New Page 1








Home : About Us : Network : Services : Support : FAQ : Control Panel : Order Online : Sitemap : Contact : Terms Of Service

java web hosting

 

 

 Our partners: | PHP: Hypertext Preprocessor | Best Web Hosting | Ecommerce Website Hosting | Inexpensive Web Hosting |

Jsp Web Hosting | Cheapest Web Hosting | Jsp Hosting | Cheap Hosting

 

Virtualwebstudio. Business web hosting division of Web Design Plus. All rights reserved