Aside from the widespread availability of online sales, a number of different online services are 
provided at the industry level. In the manufacturing industry (Table 20), most large 
establishments, as well as SMEs, offering online services provide technical product support and 
detailed product specifications (86% of total firms). Order tracking is provided more often by 
SMEs (47.7%) and more overall than among the global sample (46.2% compared to 21.5%). The 
low penetration of online tracking systems especially among large establishments might be 
explained by the extensive usage of EDI messages to guarantee just in time deliveries by a set of 
different message types. The freight and transport provider is often used as a so called  extended 
workbench,  configuring and reporting the current location and stage of production through EDI, 
often supported by global positioning systems. Features such as product configuration or 
customer account information are used less often in Germany than in the global sample. Aside 
from order tracking, the diffusion of web services does not differ significantly between SMEs 
and large establishments. 
TABLE 20  Type of Online Web Services in the Manufacturing Industry in Germany 
Percent with web service for 
a
 SME  Large  Total  Global
b
Product configuration 
47.4 
44.4 
47.2 
54.7 
Order tracking 
47.7 
29.6 
46.2 
21.5 
Service and technical support 
56.5 
63.1 
57.1 
54.4 
Product specifications 
86.3 
81.5 
86.0 
79.9 
Account information 
13.7 
11.2 
13.5 
17.0 
Notes:
a
Responses were weighted based on the total number of establishments by employee size within the sector for each 
country.  
 b 
Consists of weighted survey responses in 10 countries combined: United States, Mexico, Brazil, Germany, France, 
Denmark, Singapore, Taiwan, China and Japan.   
Source:  CRITO Global E Commerce Survey, 2002 
Although the technical equipment and infrastructure are already available, in the wholesale/retail 
distribution industry differences are evident when comparing the web services offered by large 
firms versus SMEs. Online services such as gift certificates, individual product customization, 
account information or even product reviews are less often supported by SMEs compared to 
large establishments in the retail/wholesale industry (Table 21). Basic functionalities such as 
product catalogs as a necessary prerequisite to sell online are available on nearly all websites. In 
this area, the German retail sector can benefit from standardization attempts in the past, resulting 
in catalog and product classifications for EDI in the form of EANCOM data pools, as well as 
XML based catalog specifications (BMEcat) developed by the Federal Association for Material 
Logistics and Procurement (BME). At the international level, the German retail industry is not 
yet as well positioned as its global competitors. 
33






New Page 1








Home : About Us : Network : Services : Support : FAQ : Control Panel : Order Online : Sitemap : Contact : Terms Of Service

java web hosting

 

 

 Our partners: | PHP: Hypertext Preprocessor | Best Web Hosting | Ecommerce Website Hosting | Inexpensive Web Hosting |

Jsp Web Hosting | Cheapest Web Hosting | Jsp Hosting | Cheap Hosting

 

Virtualwebstudio. Business web hosting division of Web Design Plus. All rights reserved