FIGURE 10  ICT based Supply Chain Management at the Country Level by Firm Size
80%
 s
US (L)
70%
inessu bith
60%
a w
rse
US (S)
G (L)
l dat
m
DK (L)
to
G (S)
50%
s
tionara cu
F (S)
DK (S)
40%
F (L)
ng ope
angihc
30%
xE
30%
40%
50%
60%
70%
80%
Exchanging operational data w ith suppliers
Source: CRITO Global E Commerce Survey, 2002; unweighted sample.
A more detailed view of e commerce usage at the industry level is provided in Table 16. Industry 
differences are evident, as significantly more retail/wholesale firms use e commerce for online 
sales and purchasing, as well as data exchange with suppliers and formal integration of the same 
business process, than firms in the other two sectors. 
TABLE 16  Uses of the Internet
Banking/ 
Manufacturing
a
Wholesale/Retail 
Distribution
a
Insurance
a
Total
a
 GER 
Global
b
GER 
Global
b
GER 
Global
b
GER 
Global
b
Advertising and marketing 
75.4 55.8 79.3 57.1 77.8 68.3 78.4 57.6 
purposes 
Making 
sales 
online 
29.0 25.1 68.1 31.9 37.8 33.0 57.8 29.9 
After sales customer service 
46.1 48.4 55.5 40.7 58.1 48.3 53.8 43.7 
and support 
Making 
purchases 
online  51.3 43.4 65.1 47.8 45.3 52.2 60.7 46.8 
Exchanging operational data 
49.5 49.9 65.1 48.0 42.8 41.9 60.2 48.1 
with suppliers 
Exchanging operational data 
57.9 53.4 50.4 49.0 56.4 52.5 52.4 50.7 
with customers 
Formally integrating the 
23.6 26.8 55.5 37.5 37.2 33.5 47.7 33.9 
same business processes 
with suppliers/partners 
Notes:
a
Responses were weighted based on the total number of establishments by employee size within the sector for each 
country.  
 b 
Consists of weighted survey responses in 10 countries combined: United States, Mexico, Brazil, Germany, France, 
Denmark, Singapore, Taiwan, China and Japan.   
Source:  CRITO Global E Commerce Survey, 2002 
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