FIGURE 3  Main Barriers to Doing Business Online in the Manufacturing Industry 
4
All industries
SME
Large
3.5
3
2.5
2
1.5
Need for 
Concerns
Customers do  Finding staff 
Prevalence of 
Costs of 
Organizational Our own level 
customer face 
about data 
not support 
with e 
credit card use implementing
 changes 
of ability to 
to face
security
this technology
commerce
e commerce
needed
use the internet 
interaction
expertise
for business
Source. CRITO Global E Commerce Survey, 2002; weighted sample. 
Slightly different obstacles can be observed in the retail/wholesale industry, where the largest 
differences between SMEs and large firms are concentrated on the lack of available support of e 
commerce technology on the customer side, the lack of e commerce skills and the low 
prevalence of credit cards (Figure 4). SMEs regard these factors as more significant than the 
global sample, while large retailers seem to be less impacted by these obstacles.  
FIGURE 4  Main Barriers of Doing Business Online in the Retail/Wholesale Industry
4
All industries
SME
Large
3.5
3
2.5
2
1.5
Need for 
Concerns
Customers do  Finding staff 
Prevalence of 
Costs of 
Organizational Our own level 
customer face 
about data 
not support 
with e 
credit card use implementing 
 changes 
of ability to 
to face 
security
this technology
commerce
e commerce
needed
use the 
interaction
expertise
internet for 
business
Source. CRITO Global E Commerce Survey, 2003; sample weighted by the total number of establishments.
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