TABLE 5  Manufacturing: E commerce Usage Depending on Relative Efficiency and Firm Size 
Percent using: 
Online 
Online 
After sales 
Online 
EDI with 
EDI with 
Internet based 
advertising 
Sales
customer 
procurement 
suppliers 
customers 
supply chain 
services
management 
                           On average:
Increasing complexity of integration
SME+ 
(n=8) 
100.0 
50.0 
75.0 75.0 75.0 
75.0  37.5 
SME 
(n=25) 
68.0 
20.0 
32.0 44.0 44.0 
52.0  16.0 
Large+ 
(n=13) 
76.9 
46.2 
69.2 69.2 61.5 
61.5  46.2 
Large 
(n=22) 
68.2 
13.6 
31.8 45.5 40.9 
36.4  22.7 
Source:  CRITO Global E Commerce Survey, 2002; unweighted sample. 
TABLE 6  Retail/ Wholesale: E Commerce Usage Depending on Relative Efficiency and Firm Size 
Percent using: 
Online 
Online 
After sales 
Online 
EDI with 
EDI with 
Internet based 
advertising 
Sales
customer 
procurement 
suppliers 
customers 
supply chain 
services
management 
                          On average:
Increasing complexity of integration
SME+ 
(n=16) 
75.0 75.0 50.0  81.3  87.5 62.5  50.0 
SME 
(n=18) 88.9 38.9 33.3  66.7  44.4 38.9  38.9 
Large+ 
(n=12) 
91.7 75.0 58.3  66.7  91.7 58.3  58.3 
Large 
(n=20) 
75.0 20.0 40.0  25.0  45.0 45.0  40.0 
Source:  CRITO Global E Commerce Survey, 2002; unweighted sample. 
TABLE 7  Banking/Insurance: E commerce Usage Depending on Relative Efficiency and Firm Size 
Percent using: 
Online 
Online 
After sales 
Online 
EDI with 
EDI with 
Internet based 
advertising 
Sales
customer 
procurement 
suppliers 
customers 
supply chain 
services
management 
                          On average:
Increasing complexity of integration
SME+ 
(n=11) 
90.9 54.5 81.8  63.6  36.4 63.6 
36.4 
SME 
(n=24) 83.3 41.7 58.3  33.3  25.0 29.2 
20.8 
Large+ 
(n=8) 
100.0 75.0 87.5  37.5  50.0 50.0 
50.0 
Large 
(n=25) 
100.0 44.0 60.0  40.0  28.0 48.0 
24.0 
Source:  CRITO Global E Commerce Survey, 2002; unweighted sample. 
IT Investment 
After a catch up phase in the late nineties, Germany now enjoys a high level of ICT 
infrastructure at the country, as well as industry levels, especially in the telecommunications 
sector. Nevertheless, German investments shrank after the economic cycle slowdown in recent 
months (Table 8). Due to exchange rate effects, the real annual volume provides an increasing 
market in US dollars in 2002 for which the annual growth rate based on   is provided. The 
German ICT market declined for the first time from about 1.3% to $126.1 billion in 2001. With 
the exception of telecommunications and Internet services, as part of the telecommunication 
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