Appendix G
Worksheet to identify macroeconomic factors
This worksheet will guide the analyst through a series of steps to identify the major
macroeconomic influences on the marketing system.  The information generated in this
worksheet will be important to deciding whether to adjust the price data during analysis
and reporting.
Steps
:
3.
Inflation
:
a.
Who in government collects data that shows the inflation rate?
____________________________
b.
Collect the rate of inflation data and plot the last 10 years (or the amount of time
that is available).
c.
Describe the long term trend in the inflation rate (stable, increasing, high,
variable)?  __________________________________________________
___________________________________________________________
d.
Describe what factors have contributed to inflation in the recent past.
___________________________________________________________
___________________________________________________________
___________________________________________________________
4.
Exchange rate
:
a.
Who in government collects data that shows the exchange rate?
____________________________
b.
What is the current exchange rate against the currencies of the country's major
trading partners?
Currency
Rate (per local currency)
Date
___________  ___________________
_____________
___________  ___________________
_____________
___________  ___________________
_____________
c.
Collect the exchange data and plot the last 10 years (or the amount of time that is
available).
d.
Describe the long term trend in the exchange rate (stable, increasing, high,
variable)?  __________________________________________________
___________________________________________________________
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